Monday, July 14, 2014

Prediction Markets Round-Up

Prediction Markets are a tool for collecting group opinion using market principles. The price is usually based on a conversion of an opinion of the percent likely an event is to happen (i.e., the probability), for example there is a 40% change that Candidate X will win the election. The premise is that there is a lot of hidden information that can be sharable but there are not mechanisms to share it because information-holders either cannot or do not wish to share it (for example that a current work team project may not finish on time). Some research has found that prediction markets may beat polls or experts in terms of forecast accuracy [1].

Figure 1. Prediction Market Example

To aggregate hidden organizational opinion and expertise, Prediction Markets are in use at 100-200 large US organizations as of June 2014: Paypal, HP, BestBuy, Electronic Arts, Boeing, Amazon, Harvard, GM, Hallmark, P&G, Ford, Microsoft, Chevron, Lockheed Martin, CNN, Adobe, American Express, and Bosch. There are several enterprise Prediction Market vendors for enterprise idea management: Consensus Point, Inkling, Spigit/Crowdcast, Bright Idea, and Qmarkets. The main applications of Enterprise Prediction Markets are revenue forecasting, demand planning, and capital budgeting; innovation life cycle management (rate, filter, and prioritize ideas), and project management and risk management.

There are Enterprise Prediction Markets and also Consumer Prediction Markets for event prediction such as politics: election results; economics: box office receipts, product sales; and health: pandemic prediction. Some of the leading markets are Iowa Electronic Markets (and Iowa Electronic Health Markets), the Hollywood Stock Exchange (film box office, TV shows, celebrities), simExchange (gaming: video game consoles, video game launches), CROWDPARK (general), and LongBets (futurist). A new market, SciCast, has recently launched for detailed science and technology predictions.

Markets are typically real-money, reputation-based, or anonymous. In the wake of Intrade’s regulation-forced closure, Bitcoin Prediction Markets are enjoying a surge of trading activity; markets like Predictious, Fairlay, and Bitcoin Bull Bear.

More Information: Prediction Markets @ Singularity University

[1] Trepte, K. et al. Forecasting consumer products using prediction markets. MIT. 2009.

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