The value is in being able to propose a unique and visionary research agenda of questions that are forward-looking and not the focus or interest of the institutional research industry.
Research innovation falls into two tiers:
First is preventive medicine questions, ‘medicine that matters to me’ (e.g.; small groups or individuals), and non-pathologies.
More importantly, the second tier is defining completely new fields of research such as athletic performance genomics, social intelligence genomics, cognitive performance genomics, and DIYneuroscience, and making progress on widespread philosophical and societal problems such as the destigmatization of physical and mental health issues, and the reduction of discrimination as a broad social problem.
DIY open-science, crowdsourced health social networks, and community biohacking labs are the early-stage startup/venture capital arm of the expanding preventive medicine ecosystem of health services, and are able to surface projects of interest that can then be pursued at the institutional level as relevant.