Monday, June 18, 2012

Mobile is the platform

At this moment, video-sharing is the number one growing application on the mobile platform.

Leading mobile analytics provider Flurry reports that Facebook (down approximately 25% since its recent IPO amidst lawsuits) is enjoying on average 22 minutes per day per user on the mobile platform.

This is perhaps a large number, but it hasn’t been growing as much over time as non-Facebook social networking (on average 25 minutes per day per user), photo & video sharing, music, and productivity apps on the mobile platform.

Surprisingly, only 53% of mobile apps are using analytics to measure usage. Of those, 75% use Flurry, which is currently resulting in 100,000 database calls per second and 8 petabytes of data.

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