Radical transparency

Social networking and Web 2.0 has made it easy to find out about the friends, resume, activities, and interests of the many people who permission-in and broadcast this information.

Financial privacy disappeared for groups of the population as benefits outweighed costs in peer-to-peer lending, real estate, expense management, and purchasing with Prosper, Zillow, Expensr, Mint, and now Blippy.

Health data is the new frontier as people are starting to publicly post their genome files, and perhaps blood test information with the SNPedia, Personal Genome Project, and DIYgenomics. Some people are tweeting their weight, and could possibly do so with their sleep-tracking Z scores and other quantified self tracking activities.

In the farther future, who will be the first to tweet their neural feed? The unexpurgated feed that would be captured directly from the brain, not medicated by language, typing, consciousness, and culture as now. As with other successful technology roll-out paradigms, truth culture is likely to be opt-in, and the competitive advantage could likely be with those who do decide to disclose.