Monday, December 13, 2004

Will Microsoft exist in 2060?

Yes, it seems likely that it might, if it continues at its current trajectory. Not focusing on the monopolistic practices and alleged lack of innovation in the operating system and traditional application suites, the firm has been an interesting chameleon targeting and adapting to new markets, especially gaming (in 2004, the Xbox has 44% market share in the US), home media entertainment, consumer music and small/medium business accounting and other software applications.

The firm continues to morph and can now be thought of as a technology company not just an operating system and applications software company. If this morphing correctly anticipates, defines and meets new business and consumer demands, the firm will succeed grandly.