Sunday, September 02, 2012

Microcommunication: high-valence minicontent bursts

Micro is not just for microformats, hardware miniaturization, microexpressions, micropractices, and political microtargeting, it can be a concept and a platform. One use is in the new concept of microcommunications.

Microcommunications are very small communications, possibly carrying a burst of high-valence content, emotional or otherwise. Conceptually, the next node smaller than tweets, microcommunications are ultra-lightweight, where no response is required but could be two-way chatted. One reason that microcommunications are more light-weight is because they are coming from a personified virtual coach as opposed to a real person. An example of microcommunications is in Figure 1, light-weight SMS messages from a Siri-2.0-like personal virtual coach used in the DIYgenomics Social Intelligence Genomics & Empathy-Building study.

Microcommunications from the empathy-building module are displayed. A range of other applications are currently in design, modules for developing and enhancing mindsets of leadership, charisma, motivation, influence, and gratitude.

Figure 1. Empathy-building Microcommunications from your Personal Virtual Coach. (Source: DIYgenomics Social Intelligence Genomics & Empathy-Building Study)

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