Interactive Media Environment to Drive Next-Generation Collaboration

A key feature of the contemporary media environment is interactivity. From clicking big data into information visualizations to personal digital assistants to MMORPGs to crowd-produced digital art to on-demand video content integrated with real-time social networking, interactivity is the underlying expectation of any contemporary media experience.

So far, the interactive media environment and its deployments have been realized mostly in the areas of entertainment and information, and at the level of the individual. While it can be argued that ‘interactivity as a feature’ is an obvious progression in the evolution of technology, something much more profound is happening. At a higher level, the interactive media environment is facilitating the fuller development of the individual, and also of groups.

As Clay Shirky heralded, online interactions are progressing from social networking to content sharing to action-taking. The expectation of interactivity and sociality as a feature of web properties means that an interesting next level of human collaboration can be envisioned. Some of the examples of this include eLabor marketplaces, software communities like Wikipedia and Linux, and problem-solving groups like Foldit and EteRNA.

Newtech: enterprise social networks

Like email, instant messaging, and wikis, the latest newtech spreading into businesses is social networks, essentially serving as a private internal version of Facebook and Twitter. Enterprise social networks are used for a number of purposes, first and foremost, status updates to work teams, but also for real-time messaging with colleagues including document transfer, broadcast announcements, and opinion capture via polls. There are several companies in the enterprise social software sector (Gartner chart). Among the most vibrant are Yammer and Chatter (affiliated with salesforce) each of which has over 100,000 corporate customers in a wide range of industries from finance to entertainment to professional sports; Jive is a third large company in the space. The standard pricing model appears to be freemium-based, free for light-users and $5/seat/month for power users. Enterprise social networks are typically externally-hosted.

Two of the key challenges that come to mind with enterprise social software are: consolidation with other internal communications platforms and data mining. As with enterprise instant messaging, archival and retrieval is important, both at the personal level (for productivity) and organization level (for information systems backup and compliance). There need to be effective ways to consolidate and mine multi-platform internal communications. Formalizing the explosion of casual interaction as it naturally occurs could be abstracted into value-added tools such as a codification of internal knowledge and expertise in the internal wiki for training purposes. It might also be possible to integrate communication flows unobtrusively and automatically into prediction markets or other sentiment analysis algorithms to capture opinion about key upcoming events like product launches and quarterly sales results.

The big data graph era

With the start of the big data era and the ability to collect, store and render meaningful numerous data points, the cultural outlook of the world is shifting too. Graphs, graphs, graphs. Individuals and communities have a social graph, taste graph, preference graph, affinity graph, attention graph, intention graph, values graph, emotion graph, health graph and more.

Graphing theory is being applied to many new contexts such as social networks, media consumption, nanotechnology fabrication, gaming, and genomic analysis and could be one of the many data analysis techniques applied to any large dataset. VLDS – very large datasets – and moving back into the cloud mean that sophisticated data analysis and artificial intelligence techniques could be an expected feature of websites just like social networking commentary and gaming elements have become today.

Web 2.0 Meta Apps and Self-Aware Objects

With the proliferation of Web 2.0 companies, website based applications for category aggregation are needed.

The idea would be one site each for MetaCalendar, MetaPhoto, MetaBookmarking, MetaShopping (some of these exist but a more robust UPC code data aggregation and information packaging tool), MetaSocialNetworking (aggregating multiple in-site irresolvable profiles in addition to aggregating across all social networking sites), etc.

Advances and acceptance of federated identity are in process, however, user-administered affinity profiles could sidestep and even pave the way for federated identity and single logins.

Being useful is a parameter that should be pushed to the web object level, not imposed on the human user. Objects can become semi self-aware, at minimum finding and knowing of all other web instances of themselves (initially via UPCs) and the parameters there from such as price and availability, and later higher level parameters such as affinity compatibility.

All web content objects (products, services, blog posts, news items, personal profiles, etc.) could become self-aware in the sense of interfacing with affinity profiles and gathering and proffering basic and extended information and recommendations to human users.