Personal social CRM

The new social CRM (customer relationship management) is personal social CRM. Social CRM is when businesses try to access the social network interactions of their customers for the purpose of extending business relationships. An example would be a customer tweeting something about a product, which a customer advocate notices and posts in the company’s online help forum. The company’s marketing staff is flagged and then responds by retweeting or other appropriate measures.

Personal social CRM is applying these corporate social CRM principles to managing interactions within one’s own social network. The latest websites for personal social CRM include Nimble and Contactually; other somewhat similar tools include Rapportive and Highrise. Nimble and Contactually attempt to show who is important in personal email networks through algorithms that count interaction frequency, length of time for response, and CCs versus direct interactions. Presumably future algorithms could include other influence variables like social ‘klout.’

One de facto and perhaps more useful functionality aspect of personal social CRM sites is that they are essentially a web-based API for social networks like LinkedIn. Different kinds of searches, sorting and management of contacts, for example with context tagging, are available with these tools. This could allow a new way to interact with a greater number of people more effectively.

Top 10 technology trends for 2012

1. Mobile is the platform: smartphone apps & device proliferation
2. Cloud computing: big data era, hadoop, noSQL, machine learning
3. Gamification of behavior and content generation
4. Mobile payments and incentives (e.g.; Amex meets FourSquare)
5. Life by Siri, Skyvi, etc. intelligent software assistants
6. Happiness 2.0 and social intelligence: mindfulness, calming tech, and empathy building
7. Social graph prominence in search (e,g.; music, games, news, shopping)
8. Mobile health and quantified self-tracking devices: towards a continuous personal information climate
9. Analytics, data mining, algorithms, automation, robotics
10. Cloud culture: life imitates computing (e.g.; Occupy, Arab Spring)

Further out - Gesture-based computing, Home automation IF sensors, WiFi thermostat, Enterprise social networks

Is it ever coming? - Cure for the common cold, Driverless cars


Looking back at Predictions for 2011: right or wrong?

• Right: Mobile is the platform, Device proliferation, Big data explosion, Group shopping
• On the cusp: Crowdsourced labor, Quantified self tracking gadgets and app, Connected media and on-demand streaming video
• Not yet: Sentiment engines, 3-D printing, Real-time economics

Crowdsourcing the stock market

New market tools are emerging that could be much better (real-time and objective) indicators of performance than the traditional methods of speculation-driven stock market price, quarterly reporting, and financial statements.

These tech tools are a nice response to the perceived social economic malaise of the times, and could help to realize some of the new thinking promulgated by both theorists and activists that markets are more of a Darwinian game of the fittest rather than an invisible hand meeting favorably for all parties.

The new market tools - real-time performance indicators:

• Prediction markets (SimExchange, Hollywood Stock Exchange, Intrade) for unit sales data
  
• Real-time purchasing feeds (Blippy, Google Wallet, social shopping sites) for the aggregation of real-time purchase data
• Social media check-ins (FourSquare, Facebook, etc.) for revenue prediction
• Forum badging and site gamification (Badgeville) for measuring the digital economics of brand sentiment

Programmable RNA and other recent advances in synthetic biology

There were 50-100 attendees at the Cell Press-sponsored Synthetic Biology conference at the University of California, San Francisco held on December 14, 2011. There was the usual acknowledgment of the field’s status (early-stage), potential impact (considerable), and articulation of what is needed (easy-to-use tools, reliable at-scale design and manufacturing processes, and standardized interoperable parts libraries) that has been typical at group gatherings (e.g.; SB 5.0) for the last few years. Also the point about a better marketing approach to attract scientists and public support to the field, something more enticing than the admittedly deadpan…

We pipette colorless liquids from one tube to another … we’re trying to cure cancer and change the world.

What was different was the degree of sophistication in the approaches, the easy multi-disciplinarity that researchers are bringing to the field, a more comprehensive understanding of the constituent materials (for example, the 5’ DNA does a lot of things: degradation, elongation, binding, etc. in a dynamic system where different processes come online to change resource use per osmolarity, temperature, etc.), and the contemplation of process portability across model organisms, for example from yeast to mammalian cells. The conference structure focused on the overall status and issues of the industry in a panel with leading scientists, and had talks regarding foundational technologies and applications.

Key points made by synthetic biology visionary Drew Endy (Stanford)

• Biology is the best manufacturing partner we’ll find, it has taken over the earth; biology is interesting as both a type of inquiry (we don’t understand everything yet) and as a building material
• Design experts (e.g.; from RSID, the New School, etc.) should be brought into biological design
• Bio-manufacturing is big, but storing data in cells could be bigger
• Metrology advances are needed, in units, reference standards, etc.; for example when shipping a gene expression module to colleagues in Shenzhen, what units should be employed?
• 4-D space-time programming languages is an important new area, only six people worldwide are thinking about this so far
• We need to do regenerative medicine without scaffolds, we know biological cells can differentiate into 3-D, how can we engineer this to happen?
• Synthetic biology needs to expand beyond the few workhorse chemicals used all the time like theophylline and tetracycline
• An important application area is drug design since small molecules, the main current paradigm used in drug development, are limited by their surface area, where they can travel to in the body, and other internal properties

Key conference themes

RNA as a programmable material
Programmable materials are an important input to synthetic biology as they may allow ongoing control over the dynamic processes of living cells. RNA is exemplar as a programmable substrate since it can be used to sense the presence of small molecules in cells and control gene expression by influencing which proteins are made and many other cellular activities [1]. In the keynote talk, Gerald Joyce (Scripps) discussed the specifics of exploiting RNA with a technique analogous to PCR (polymerase chain reaction), where an exponential number of copies of DNA are made to trigger desired cellular behaviors. In this case, an exponential number of copies of certain ligands (building-block molecules that bind with other molecules to trigger reactions in cells) are made that a certain enzyme-making RNA binds to for carrying out a desired cellular function [2].

Not only can RNA be used on a unitary basis to direct cellular actions, it can also be used as a component in constructing gene networks that serve as sophisticated molecular control devices like switches and circuits. Christina Smolke (Stanford) presented research using RNA to build synthetic controllers, for example a ribozyme-based device that can be used to detect metabolites non-invasively, a ribosome binding site-based device that can degrade harmful chemicals into neutral products, and a splicing-based device that can be used to target cell death [3]. A potential application was discussed using a synthetic RNA device to regulate cell signaling and T-cell proliferation in mammalian cells [4]. Alan Arkin (UC Berkeley and LBNL) suggested desirable ways to increase the complexity of synthetically generated devices, for example, assembling complexity from the constituent properties of the materials that is modular or context-free in deployment, and by having diverse RNA control elements on a single transcript [5]. This could also make devices more replicable.

Manipulating organelles
After the theme of RNA as a programmable material and synthetic genetic network regulatory element, another de facto theme was the capability to manipulate organelles.

David Savage (UC Berkeley) presented work regarding carboxysomes (protein-enclosed bacterial organelles). Synthetic organelles could be constructed that would be useful for a variety of cellular activities, including improving on current biological processes like RuBisCO leakage (an enzyme involved in the first major step of carbon fixation). Synthetic organelles could be developed based on previous work characterizing carboxysomes with shell and cargo fluorescent tagging [6], and recent work improving the stability and well-formedness of shells through shell-protein modification, particularly by adding a novel protein, CsoS1D, discovered by Cheryl Kerfeld’s lab (UC Berkeley and LBNL) [7,8].

Wallace Marshall (UCSF) discussed the importance of understanding and controlling organelle size, shape, and composition, the trade-offs between lipid and starch storage and controlled metabolism, for example. Tuning flagellar length could be important in the understanding and remedy of ciliary diseases [9], and experimental research suggested in one case that the quantity of LF4 (long flagella) protein being injected could be the key fulcrum of the control system. Organelle-tuning could have a broad range of useful applications, for example tuning up and down the ability of vacuoles to tolerate toxic compounds.

Applying synthetic biology to drug design
Michelle Chang (UC Berkeley) pointed out how the toxicity of fluorine makes it useful in drugs, and perhaps synthetic biology techniques could improve its effectiveness. A naturally-occurring fluorine-specific enzyme (FIK) was examined that demonstrated dramatic improvement in recognizing molecules [10]. Leor Weinberger (Gladstone Institute and UCSF) discussed synthetic viral circuits called therapeutic interfering particles (TIPs) that have been shown to reduce HIV/AIDS infection rates. The TIPs replicate conditionally in the presence of the pathogen and spread between individuals [11].

Developing foundational technologies
Hana El-Samad (UCSF) discussed the benefits of using hybrid biological and computer-based systems, where software algorithms were used to control a gene expression circuit’s behavior in real-time through a light-responsive module [12].

John Dueber (UC Berkeley) discussed the benefits of controlling the volume of enzymes expressed in cells, optimizing flux through cells. A desirable tool for this is combinatorial libraries to manage expression in multi-gene pathways. Further, when there are flux limitations in the pathway that cannot be managed with gene expression, there has been some interesting work building synthetic scaffolds to co-locate pathway enzymes around the areas of interest [13].

Nathan Hillson (LBNL) presented ways to automate and speed up the engineering cycle (design-build-test) with a component repository, selected components, and assembled components. Software design automation for assembly tools were discussed such as the JBEI-ICE repository platform and the GLAMM design tool.


References

1. Liu CC, Arkin AP. The case for RNA. Science. 2010 Nov 26;330(6008):1185-6.
2. Lam BJ, Joyce GF. An isothermal system that couples ligand-dependent catalysis to ligand-independent exponential amplification. J Am Chem Soc. 2011 Mar 9;133(9):3191-7.
3. Liang JC, Bloom RJ, Smolke CD. Engineering biological systems with synthetic RNA molecules. Mol Cell. 2011 Sep 16;43(6):915-26.
4. Chen YY, Jensen MC, Smolke CD. Genetic control of mammalian T-cell proliferation with synthetic RNA regulatory systems. Proc Natl Acad Sci U S A. 2010 May 11;107(19):8531-6.
5. Lucks JB, Qi L, Mutalik VK, Wang D, Arkin AP. Versatile RNA-sensing transcriptional regulators for engineering genetic networks. Proc Natl Acad Sci U S A. 2011 May 24;108(21):8617-22.
6. Savage DF, Afonso B, Chen AH, Silver PA. Spatially ordered dynamics of the bacterial carbon fixation machinery. Science. 2010 Mar 5;327(5970):1258-61.
7. Roberts EW, Cai F, Kerfeld CA, Cannon GC, Heinhorst S. Isolation and Characterization of the Prochlorococcus Carboxysome Reveals the Presence of the Novel Shell Protein CsoS1D. J Bacteriol. 2011 Dec 9.
8. Klein MG, Zwart P, Bagby SC, Cai F, Chisholm SW, Heinhorst S, Cannon GC, Kerfeld CA. Identification and structural analysis of a novel carboxysome shell protein with implications for metabolite transport. J Mol Biol. 2009 Sep 18;392(2):319-33.
9. Wemmer KA, Marshall WF. Flagellar length control in chlamydomonas--paradigm for organelle size regulation. Int Rev Cytol. 2007;260:175-212.
10. Weeks AM, Coyle SM, Jinek M, Doudna JA, Chang MC. Structural and biochemical studies of a fluoroacetyl-CoA-specific thioesterase reveal a molecular basis for fluorine selectivity. Biochemistry. 2010 Nov 2;49(43):9269-79.
11. Metzger VT, Lloyd-Smith JO, Weinberger LS. Autonomous targeting of infectious superspreaders using engineered transmissible therapies. PLoS Comput Biol. 2011 Mar;7(3):e1002015.
12. Milias-Argeitis A, Summers S, Stewart-Ornstein J, Zuleta I, Pincus D, El-Samad H, Khammash M, Lygeros J. In silico feedback for in vivo regulation of a gene expression circuit. Nat Biotechnol. 2011 Nov 6;29(12):1114-6.
13. Whitaker WR, Dueber JE. Metabolic pathway flux enhancement by synthetic protein scaffolding. Methods Enzymol. 2011;497:447-68.

Empathy-building 101: the top 10 list

Some important social intelligence skills are empathy, compassion, and a positive mental outlook. These skills can be taught as any other skills such as leadership and goal-setting. Some of the important aspects of developing empathy are self-awareness, self-compassion, active listening, and the ability to experience or identify with the thoughts and emotions of others.

One way to deliver social intelligence-building experiences is on the mobile platform. A virtual coach ('Siri 2.0') can send you randomly-timed messages like the examples below. If you are interested, sign up now for the beta launch the DIYgenomics Social Intelligence Mobile app by messaging our personal virtual coaches led by Marbet Grant 650-209-0872 or marbetgrant AT gmail.com.

1. What is one of your best qualities? Think about how you know you have this quality. Who else has this quality? Where are useful places in your life that you might use this quality?
2. Think of three goals you plan to accomplish today or tomorrow and write them down
3. When you really stop to think about it, what is really great about your life right now?
4. Where are you today? How are you feeling in your body right now?
5. What do you feel grateful for right now?
6. What’s one of your biggest flaws that a lot of other people might have too?
7. Think of a recent situation where you noticed the emotion experienced by someone else and get a sense what that must feel like
8. Take a moment, drop inside and get a sense of how you are felling right now, describe this with some emotion words
9. Think of a recent situation with someone else that didn’t go as well as you wanted. Put yourself in the other person’s position and identify what positive intent they may have had for the way they behaved
10. Ask yourself what you really want out of this current work project (or job or relationship). Say this back to yourself, ‘so what you really want in this [project, job, relationship] is _________’ and see what you notice

Anxious uncanniness drives technological phase change

There is an interesting link between philosophy, technology innovation, and complexity theory. A claim has arisen that people may be feeling unsettled, that they no longer belong to certain normative groups like ‘Americans’ or ‘doctors.’ One reason could be the fast pace of technology innovation and adoption which has been creating a pervasive, accelerating, and possibly irreversible culture of biotechnicity. Paradoxically, technology innovation may also be the resolution.

This feeling of being unsettled is that of experiencing an anxious uncanniness of what it means to be a doctor, a Christian, a New Yorker, or whatever. This has long been identified by philosophers (e.g.; Plato, Socrates, Kierkegaard, etc., and more recently Jonathan Lear) as (a lesser-known definition of) irony; when individuals experience a sense of dissumlation (dissimulation).

A further claim is not that anxious uncanniness is harmful or undesirable, but rather that ironic uncanny experiences should be cultivated as the only way out, a key means of growth. Growing by pushing out of one’s comfort zone is parallel to dynamics in the cycles of technology innovation and complexity theory. In technology innovation, the chaotic foment at the end of a paradigm (like the vacuum tube or perhaps oil) forces innovation into a new paradigm. In complex systems, after symmetry-breaking and the development of entropy, adding energy helps to rebalance systems to attain the next node of progress.

Big data quantitative analysis toolkit

Just like data bytes may become much more richly modulated with attributes (an extension of data provenance; modulating data bytes with additional inspectable elements such as create/review/launch time stamps, and owner, quality, freshness, and controversy properties, etc.), so too may quantitative data sets.

There should be a ‘2.0 format’ standardized toolkit for quantitative data analysis that includes the top ten techniques often used to analyze data sets. These tools should be user-friendly, ideally as a widget overlay to websites, or otherwise easily accessible and usable by non-quant laypersons.

Suggested techniques for inclusion in the top ten most-useful data analysis tools:

1. Fourier transforms
2. Markov state models
3. Entropy analysis
4. Distribution analysis (e.g.; power law, Gaussian, etc.)
5. Progression analysis (e.g.; linear, geometric, exponential, discontinuous)
6. Qualitative math
7. Network node/group theory/graphing theory analysis
8. Complexity, chaos, turbulence, and perturbation modeling
   

It could become standard that these kinds of techniques are automatically run and displayed on large data sets.

Mental performance optimization

Much time is devoted to maintaining physical health through exercise but almost nothing is done to maintain mental health. The positive psychology movement, happiness research, persuasive behavioral change techniques, calming technologies, and books such as the Neuro Revolution have helped to destigmatize mental health as a focal point for improvement. The next big wave in mental health and performance optimization could come from mobile phone apps. The continuous intimate experience with these inseparable human appendages makes them perfect tools for managing mental health.

The first generation of mental performance mobile apps has been mainly for data collection. Subsequent generations could extend into targeted interventional strategies and ongoing performance management. NLP (neuro-linguistic programming) techniques could be used to shift attention to productive areas, shape goals and action steps, reframe unpleasant experiences, identify and bring out internal resources, and otherwise facilitate better feelings and experiences.

Citizen science health tools

The number of citizen science health and biology projects has been growing in the last few years due to a confluence of factors. Some of these include the plummeting cost of DNA sequencing, the availability of bioinformatics and other web-based data interpretation tools, the possibility of ordering direct-to-consumer blood tests, and having community DIYbio labs for experimentation, education, and support. DIYgenomics has developed a number of boilerplate tools to help in the design and conduct of citizen science health projects:

Study design and organization

• Study design template

Legal/ethics

• Sample informed consent form

Finance

• Study budget template

Recruitment and marketing

• Study flyers: multiple studies, aging study, vitamin deficiency study
• Conference poster
• Participant recruiting plan (per Genomera)
  

Quantization trends of the future: crowdsourcing and geolocation

Two conferences held in San Francisco last week underline key future trends, the crowdsourcing of work (and maybe everything), and hyper-local mobile-phone based services such as payments. Thematically, crowdsourcing and mobile services both deal with quantization – the idea of resources being granularized to the smallest unit, and then directed fungibly and automatically to where they are needed and requested, like routing internet data packets. In this case labor units and targeted personalized mobile services can be delivered on a quantized basis. Market principles continue to seep into life with quantization models which typically provide superior value creation and exchange.

Crowdsourcing
CrowdConf2011 (November 1-2, 2011) was bigger and broader than CrowdConf2010. The main focus continued to be on crowdsourced labor, but these models are also emerging in e-government, consumer travel, entertainment, fundraising, and philanthropy (and health, though not included at CrowdConf). Software, professional services (i.e.; graphic design) and R&D have long been staples of crowdsourced labor, and these models are now being extending to almost all areas of the enterprise including sales, social CRM (customer relationship management) and finance, accounting, and administration.

Mobile-phone based services
Mobile is the platform. One billion smartphone users are expected by 2013 and app downloads grew explosively from 300 million in 2009 to five billion in 2010. Arguably, the mobile phone has become an indispensable human augmentation accessory: the loss of a phone is noticed within five minutes, versus the loss of a wallet which takes an hour. The intimate continuous connection individuals have with their mobile phones suggests the platform as a critical delivery mechanism for many important future services such as mental mood performance optimization.

Geo-Loco (November 3, 2011) focused on hyper-local mobile services delivery. The biggest growth area is mobile payment programs where the prevailing methods in use are 2-D barcodes (as used in Starbucks smartphone apps) and NFC (near field communication) chips which send encrypted data over short distances. The development of corporate and brand marketing strategies for mobile services delivery was another big focal area. The poster-child of success of branded smartphone apps, from Starbucks, allows payments, store locating, and checking nutritional information. Ironically, drinks can be configured out of 85,000 possibilities and shared with friends, but not actually ordered!